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General form of registration statement for all companies including face-amount certificate companies

12. Stockholders' Equity (Deficiency) (Details 5)

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12. Stockholders' Equity (Deficiency) (Details 5) (USD $)
4 Months Ended 1 Months Ended 3 Months Ended
Apr. 30, 2013
Dec. 17, 2012
Stock Incentive Plan To Non Employees [Member]
Mar. 15, 2012
Stock Incentive Plan To Non Employees [Member]
Jul. 31, 2013
Stock Incentive Plan To Non Employees [Member]
Jul. 31, 2013
Stock Incentive Plan To Employees And Directors [Member]
Jul. 31, 2013
Stock Incentive Plan To Employees And Directors [Member]
Two Year Prorata Vesting [Member]
Jul. 31, 2013
Stock Incentive Plan To Employees And Directors [Member]
Three Year Prorata Vesting [Member]
Jul. 31, 2013
Stock Incentive Plan To Employees And Directors [Member]
Seven Month Vesting [Member]
Number of Options Outstanding, Beginning       270,000 7,344,381      
Number of Options Granted 658,914   175,000   1,536,211 200,000 545,000 791,211
Number of Options Exercised                 
Number of Options Forfeited (92,500)       (40,000)      
Number of Options Expired                 
Number of Options Outstanding, Ending 7,344,381     270,000 8,840,592      
Number of Options Exercisable 2,056,998     57,750 2,051,998      
Weighted Average Exercise Price Outstanding, Beginning       $ 0.35 $ 0.35      
Weighted Average Exercise Price Issued $ 0.35   $ 1.00   $ 0.35      
Weighted Average Exercise Price Exercised                 
Weighted Average Exercise Price Forfeited $ 0.35       $ 0.35      
Weighted Average Exercise Price Expired                 
Weighted Average Exercise Price Outstanding, Ending $ 0.35     $ 0.35 $ 0.35      
Weighted Average Exercise Price Exercisable $ 0.35       $ 0.35      
Weighted Average Remaining Contractual Life (in years) Outstanding 4 years 4 months 24 days     4 years 3 months 18 days 4 years 2 months 12 days      
Weighted Average Remaining Contractual Life (in years) Exercisable 4 years 4 months 24 days       4 years 1 month 6 days      
Aggregate Intrinsic Value Granted      $ 57,750 $ 57,750 $ 184,345      
Aggregate Intrinsic Value Exercised                 
Aggregate Intrinsic Value Forfeited/canceled                 
Aggregate Intrinsic Value Outstanding, Ending                 
Aggregate Intrinsic Value Exercisable                 
Weighted average grant-date fair value of stock options granted         $ 0.12      
Unrecognized compensation cost         494,292      
Weighted average recognition period         4 years 2 months 23 days      
Share based compensation related to employees         148,608      
Vesting period           2 years 3 years 7 months
Share based compensation related to non-employees       748        
Award modification, incremental compensation cost   $ 15,750            
Award modification   Repriced stock options issued, decreased exercise price from $1.00 per share to $0.35 per share