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5. Property and Equipment (Details) (USD $)
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Jul. 31, 2013
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Apr. 30, 2013
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Dec. 31, 2012
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Apr. 30, 2012
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Dec. 31, 2011
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|---|---|---|---|---|---|
| Property and equipment, gross | $ 1,937,789 | $ 1,833,405 | $ 1,667,191 | $ 1,227,081 | |
| Less accumulated depreciation and amortization | (648,629) | (569,665) | (455,871) | (229,972) | (229,972) |
| Property and equipment, net | 1,289,160 | 1,263,740 | 1,211,320 | 997,109 | |
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Call Center [Member]
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| Property and equipment, gross | 121,313 | 121,313 | 121,313 | 121,313 | |
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Computer and Office Equipment [Member]
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| Property and equipment, gross | 64,336 | 61,036 | 45,718 | 38,577 | |
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Furniture and Fixtures [Member]
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| Property and equipment, gross | 32,914 | 32,914 | 11,336 | ||
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Library [Member]
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| Property and equipment, gross | 100,000 | 100,000 | 100,000 | 100,000 | |
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Computer software [Member]
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| Property and equipment, gross | 1,619,226 | 1,518,142 | 1,388,824 | 927,455 | |
| Less accumulated depreciation and amortization | (458,519) | (386,599) | (286,744) | (60,290) | |
| Property and equipment, net | 1,160,707 | 1,131,543 | 1,102,080 | 867,165 | |
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Vehicles [Member]
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| Property and equipment, gross | $ 39,736 |