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Quarterly report pursuant to sections 13 or 15(d)

Stockholders' Equity (Schedule of Stock Option Activity) (Details)

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Stockholders' Equity (Schedule of Stock Option Activity) (Details) (USD $)
 1 Months Ended 3 Months Ended
Dec. 17, 2012
Mar. 15, 2012
Jul. 31, 2013
Jul. 31, 2012
Stock Incentive Plan To Employees And Directors [Member]
        
Weighted Average Exercise Price        
Weighted Average Exercise Price Outstanding, Beginning     $ 0.35  
Granted     $ 0.35  
Forfeited     $ 0.35  
Weighted Average Exercise Price Outstanding, Ending     $ 0.35  
Number of Shares        
Options Outstanding, beginning balance     7,344,381  
Granted     1,536,211  
Exercised         
Forfeited     (40,000)  
Expired         
Options Outstanding, ending balance     8,840,592  
Options Exercisable, Weighted Average Exercise Price     $ 0.35  
Options Exercisable, Weighted Average Remaining Contractual Life (Years)     4 years 1 month 6 days  
Options Outstanding, Weighted Average Remaining Contractual Life (Years)     4 years 2 months 12 days  
Options Exercisable, shares     2,051,998  
Weighted average grant-date fair value of stock options granted     $ 0.12  
Unrecognized compensation cost     $ 494,292  
Weighted average recognition period     4 years 2 months 23 days  
Options granted fair value     $ 184,345  
Share based compensation related to employees     148,608 52,701
Stock Incentive Plan To Employees And Directors [Member] | Two Year Prorata Vesting [Member]
        
Number of Shares        
Granted     200,000  
Vesting period     2 years  
Stock Incentive Plan To Employees And Directors [Member] | Three Year Prorata Vesting [Member]
        
Number of Shares        
Granted     545,000  
Vesting period     3 years  
Stock Incentive Plan To Employees And Directors [Member] | Seven Month Vesting [Member]
        
Number of Shares        
Granted     791,211  
Vesting period     7 months  
Stock Incentive Plan To Non Employees [Member]
        
Weighted Average Exercise Price        
Weighted Average Exercise Price Outstanding, Beginning     $ 0.35  
Granted   $ 1.00    
Weighted Average Exercise Price Outstanding, Ending     $ 0.35  
Number of Shares        
Options Outstanding, beginning balance     270,000  
Granted   175,000     
Exercised         
Forfeited         
Expired         
Options Outstanding, ending balance     270,000  
Options Outstanding, Weighted Average Remaining Contractual Life (Years)     4 years 3 months 18 days  
Options Exercisable, shares     47,250  
Options granted fair value   $ 57,750 $ 57,750  
Share based compensation related to non-employees     748   
Award Modification, Incremental Compensation Cost $ 15,750      
Award Modification Repriced stock options issued, decreased exercise price from $1.00 per share to $0.35 per share